Location: UK Daresbury
Hours: Part time – circa 15 hours per week,
potentially progressing to full time
Salary: Competitive, according to experience
An opportunity has arisen within our expanding international sales & marketing department, led from our UK offices for a Sales & Digital Marketing Assistant. Reporting to the Group Sales Director, this role is responsible for assisting in increasing the marketing and communications exposure of the European OptoGroup product and capability portfolio. Additionally, the position incorporates some administrative duties in the day-to-day operation of Opto UK Ltd including lead follow-up, general office administration, and daily communication with other international group company offices. This is an exciting opportunity for a skilled, innovative and creative individual to make a real contribution in a fast paced, innovative, company.
Establishing, maintaining and optimising content of all social media channels and maintaining focus on evolutionary ways of improving our social output. Manage, optimize and increase Opto´s online presence, product portfolio and its activities, across common social media channels, including LinkedIn, Direct Industry, YouTube, Vimeo.
Executing regular direct marketing activities using email marketing service providers and existing customer databases in conjunction with corporate identity guidelines and strategic marketing plans.
Assisting with the general administrative operation of Opto UK Ltd – responding to information requests, assisting with basic sales enquiries, answering phone calls, and liasing with other international group companies as required.
Preparing and executing monthly product e-mailshots to targeted customer groups in conjunction with marketing schedule
Developing and maintaining content across all business social networks (Linkedin, Twitter, YouTube, Vimeo, DirectIndustry). Assisting with the maintenance and redesign of corporate website
Assisting with the preparation of print mailshots and other PR material. Liason with publication houses as required.
Sales Assistant Functions
Entering and maintaining customer data in company databases (Navision)
Updating files, contents and advertising on sales partners & distributors websites and trade associations
As the successful candidate, you will have around 18 months previous experience within a digital marketing role. As a result, you will have a detailed knowledge of online social marketing platforms, the preparation of e-mailshots, and a natural interest in creatively using that knowledge to grow the online presence of our company. You are reliable, and can work independently, with strong communication skills and excellent attention to detail. Most importantly, you will have a natural commercial attitude, and a ‘can-do´ approach to your duties.
Degree educated or marketing qualification
Knowledge of a wide range of social media channels and their uses. A proven track record within a similar digital marketing role (preferably B2B)
Experience of email campaign creation and management Content creation (utilising excellent copywriting skills) and management of content plan Experienced with Microsoft Office (including Excel)
Experience with Photoshop or similar image editing software.
Experience of analysing Google analytics data
Experience of image and video creation and simple editing techniques
An interest in technology generally
To apply for this position, send a CV with covering letter to Martin Price either by email to firstname.lastname@example.org or by post to:
Opto UK Ltd
Daresbury Innovation Centre
Opto UK Ltd is a wholly owned subsidiary oft he privately owned OptoGroup GmbH & Co. KG, which has its headquarters in Munich, Germany.
As a company, Opto designs and manufactures ultra-high performance optical and mechanical imaging modules and equipment which are integrated into some of the worlds most technically advanced machinery, including surgical and biomedical instrumentation, semiconductor equipment, and engine development instrumentation.